Senior Brand Manager – Hilcona brand
Do you think strategically about brands, act with an entrepreneurial mindset and successfully bring innovations to market? If so, we look forward to hearing from you. As Senior Brand Manager, you will have overall responsibility for the Hilcona brand in Germany. You’ll drive the brand’s strategic development, manage the entire product life cycle and ensure that good ideas are turned into successful products. You’ll be based at our head office in Schaan and will act as the key link between marketing, sales, product development and the supply chain.
Permanent
100%
Target-oriented working time
as of now
German
What we offer
We offer 5.5 to 6 weeks' holiday, flexible working hours and special leave for important events. Organise your days to work in the office or remotely, buy holidays or work part-time for more free time. There are no company holidays – you plan your holiday flexibly with your line manager.
Catering is very important to us: Enjoy discounts on your lunch in our staff canteen, free fruit and promotions such as free chestnuts, ice cream or smoothies. High-quality products at greatly reduced prices are available in our outlet.
Benefit from excellent public transport connections (bus stop in front of Hilcona), attractive ticket subsidies, ample parking for cars, e-bikes and scooters as well as reimbursement of your travel expenses for business trips – for sustainable and carefree travelling.
Expand your knowledge with extensive training programmes, high-quality courses at the Coop Training Centre and a wide range of personal development opportunities.
Your well-being matters to us: Benefit from our health management, company doctor, rewards for reliability, exclusive employee discounts in Liechtenstein, Switzerland and Vorarlberg, as well as subsidized fitness subscriptions—for health and leisure fun!
Experience unforgettable moments at our end-of-year parties or at interdepartmental sports events – celebrate and socialise together.
Secure your future with our exceptionally generous pension scheme, receive anniversary bonuses and attractive rewards for employee referrals. We pay two-thirds of your pension fund contributions and cancel the coordination deduction – your full salary is insured even if you work part-time.
Organise your working hours flexibly with part-time models and/or sabbatical options and experience an inclusive working environment where diversity is valued and encouraged.
Your tasks
- You will develop and manage the Hilcona brand both strategically and operationally, working alongside the Brand Manager – from the initial product concept through to market launches and successful marketing.
- You will plan and manage marketing activities, budgets and projects, working closely with internal teams and external agencies.
- You will develop integrated marketing campaigns and implement them successfully.
- You analyse market, competitive and consumer trends, identify growth opportunities based on these, and support the sales team with compelling sell-in materials.
- You ensure that the brand identity, packing and communication materials comply with CI/CD guidelines and regulatory requirements.
What you bring with you
- A degree or equivalent qualification in marketing, business administration or communications.
- At least five years’ experience in brand management – ideally in the food industry or the FMCG sector – and knowledge of the German food retail sector.
- Experience in strategic brand management and leading cross-functional projects, as well as a keen understanding of markets, consumers and trends.
- A structured, analytical and solution-oriented approach to work, combined with a high degree of initiative, strong communication skills and team spirit.
- Proficiency in using MS Office and Nielsen, a very good command of German, and expertise in digital brand activation and social media.
Any more questions?
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This is what our application process looks like:
Thank you for your application! We have received your documents and will get back to you as soon as possible.
We would like to get to know you and your motivation better in the first introductory meeting – let us have a relaxed chat and find out together whether we are a good match.
In the second interview, we will get to know each other better and talk about your skills and the next steps at our company – we look forward to continuing our dialogue with you. For some positions, an assessment may still be required - if this is the case, you will be informed in good time.
Congratulations, you have won us over and we you! We are now finalising the process and look forward to welcoming you to our team soon.
