Brand Manager, Communications
From the initial idea to the perfect social media moment: As Brand Communication Marketing Manager, you will be responsible for all brand communication across Hilcona Germany’s brand portfolio. You will develop and implement integrated communication strategies with a focus on digital marketing, social media, content creation and community building. You’ll be based at our head office in Schaan.
Permanent
100%
Target-oriented working time
as of now
German
What we offer
We offer 5.5 to 6 weeks' holiday, flexible working hours and special leave for important events. Organise your days to work in the office or remotely, buy holidays or work part-time for more free time. There are no company holidays – you plan your holiday flexibly with your line manager.
Catering is very important to us: Enjoy discounts on your lunch in our staff canteen, free fruit and promotions such as free chestnuts, ice cream or smoothies. High-quality products at greatly reduced prices are available in our outlet.
Benefit from excellent public transport connections (bus stop in front of Hilcona), attractive ticket subsidies, ample parking for cars, e-bikes and scooters as well as reimbursement of your travel expenses for business trips – for sustainable and carefree travelling.
Expand your knowledge with extensive training programmes, high-quality courses at the Coop Training Centre and a wide range of personal development opportunities.
Your well-being matters to us: Benefit from our health management, company doctor, rewards for reliability, exclusive employee discounts in Liechtenstein, Switzerland and Vorarlberg, as well as subsidized fitness subscriptions—for health and leisure fun!
Experience unforgettable moments at our end-of-year parties or at interdepartmental sports events – celebrate and socialise together.
Secure your future with our exceptionally generous pension scheme, receive anniversary bonuses and attractive rewards for employee referrals. We pay two-thirds of your pension fund contributions and cancel the coordination deduction – your full salary is insured even if you work part-time.
Organise your working hours flexibly with part-time models and/or sabbatical options and experience an inclusive working environment where diversity is valued and encouraged.
Your tasks
- You will develop and implement Hilcona’s brand communication strategy in Germany and ensure a consistent brand image across all relevant touchpoints.
- You will design, plan and execute integrated communication and marketing campaigns – from the initial idea through to successful implementation.
- You will be responsible for digital marketing, including social media, content and creator marketing, as well as the further development and management of the website.
- You will analyse relevant metrics, measure campaign success and derive data-driven measures for continuous optimisation.
- You will be responsible for the communications and media budgets and will manage agencies, service providers and partners efficiently and in a goal-oriented manner.
- You will analyse relevant KPIs, optimise campaigns using data-driven insights, and manage budgets as well as media and creative agencies.
What you bring with you
- You have a degree in marketing, communications, media management or a comparable qualification.
- You have several years’ experience in FMCG marketing, brand communication or at a communications agency.
- You have in-depth knowledge of digital marketing, social media, content and creator marketing, as well as the implementation of integrated campaigns.
- You are familiar with the relevant digital platforms, trends and algorithms, and you have a good understanding of consumer behaviour and contemporary brand communication.
- You are experienced in using analytics and reporting tools, as well as SEO, SEA and, ideally, GEO or AI-supported search optimisation.
- You combine creativity and storytelling with Analytics, a focus on KPIs and a strong affinity for digital media.
- You work in a structured and independent manner and have experience in managing budgets, agencies and external partners.
Any more questions?
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We are proud of this
This is what our application process looks like:
Thank you for your application! We have received your documents and will get back to you as soon as possible.
We would like to get to know you and your motivation better in the first introductory meeting – let us have a relaxed chat and find out together whether we are a good match.
In the second interview, we will get to know each other better and talk about your skills and the next steps at our company – we look forward to continuing our dialogue with you. For some positions, an assessment may still be required - if this is the case, you will be informed in good time.
Congratulations, you have won us over and we you! We are now finalising the process and look forward to welcoming you to our team soon.
